Make a difference this Black Friday by consciously shopping brands that are striving to make the world a better place. Whether it is promoting body positivity, protecting animals, offering and clean and sustainable options, here’s 11 brands that your money will be well spent on.

Aerie: They’re all about not retouching images, body positivity and women empowerment.

Covergirl: They feature all skin types, are cruelty-free and offer clean options.

Glossier: The gender inclusive brand is cruelty-free and a cult favorite.

Madewell: Recycled cashmere sweaters to Fair Trade Certified™ jeans, there’s body positivity and they also carry local artisans.

Levis: Body positive and sustainable, the denim brand also sells second-hand items now, too.

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Nike: The athletic brand uses sustainable materials many of which are recycled to make their products and they also promotes body positivity.

Pink: Gender inclusive, body positive and self love promoting.

Reformation: Sustainability is at the core of their mission. Through their fabrics, packaging and retail stores. They are 100% carbon neutral company and by 2025 will be a Climate Positive Company.

Target: They carry adaptive clothing, are gender inclusive, carry a wide range of clean products, have recycling incentives for patrons while also recycling through programs like REPREVE

Zara: Joined forces with PETA and have an animal welfare policy, a recycling program and are striving to improve themselves by offering more sustainable options.